Highlights from Zoomark International 2025 and Petfood Forum 2025

Insights from Our Sales Team’s Recent Global Travels

Our sales team recently returned from two major industry events: Petfood Forum in the US and Zoomark International 2025 in Italy. Although these markets are continents apart, the conversations they had revealed strikingly similar trends shaping the future of pet nutrition worldwide.

Key takeaways from both events include:

• Affordable Luxury: There is increasing demand to make premium pet food formulations more accessible to a wider audience.
• Cognitive Health: Products designed to support brain function and mental sharpness in pets are gaining significant traction.
• Fresh Formats: Consumers are showing strong preference for freshly made, minimally processed pet food options.
• Human-Grade Standards: The boundary between human and pet food quality continues to narrow, with higher expectations for pet food ingredients.
• Supplements & Toppers: Functional add-ons are becoming essential components of many pet food lines, offering targeted nutritional benefits.

At SEADLING, we are excited by the growing interest in our fermented seaweed ingredients, which align well with these emerging trends. Our natural, clean-label binders provide a sustainable alternative to conventional additives like carrageenan, guar gum, and xanthan gum, while contributing valuable nutritional benefits that support healthier, more thoughtful pet nutrition.

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